Goldilocks Marketing Strategy Essay Example

Goldilocks Marketing Strategy Paper Goldilocks EXECUTIVE SUMMARY The Company Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. It is known for its delicious pastries and cakes. The Market The market for cakes and pastries never go on the season. Cakes are always present in parties and even big event it also one of favorite dessert of Pilipino. It captures the heart of people who like sweet food and even candies or pastries. The costumer of Goldilocks is at all age, it can also a middle earner and also the higher earner because it offer price affordable and some price which much higher depend on its flavor and sizes. The Competition The competitors of goldilocks are pastries restaurant, caf? ©, red ribbon, French Baker and even the local bakeshop. The competition is high intense because their area lot of choices in the market. The Strategy Goldilocks need to create new varieties of cakes and pastries for the demand of their customer. Expand their stall for more accommodation of customer. Chapter 1 BACKGROUND OF THE STUDY Introduction Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all conomic classes with a wide variety of products, at prices within the consumers reach. Ask any Pinoy what his favorite Goldilocks products are, and hes sure to name at least one! Apart from being awarded the Superbrand Seal of Recognition, Goldilocks has been elevated to the Hall of Fame in both the Bakeshop and Franchise categories by several awara-glvlng Dooles sucn as tne consumer Union 0T tne pnlllpplnes, Parangal ng Bayan, and the Philippine Franchise Association. We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Goldilocks Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It was also awarded by DTI Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category. This attests to the genuine quality and dedication that Goldilocksputs into its products and services. For 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. The nations favorite bakeshop currently has an outstanding 400 products in its product range. History of The Goldilocks The Goldilocks Fairytale Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in- law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise Goldilocks, after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshops name, and also because it suggested luck and prosperity. Little did the founders know that this Once Upon a Time would flourish into a real- life Happily Ever After: though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino- owned bakeshop chain in the world. As a true global brand, it has expanded to more han 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands of times over. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Industry definition Bakeshop -a workplace where baked goods (breads and cakes and pastries) are produced or sold bake house, bakery Pastries -A dough of flour, shortening, and ater, used as a base and covering in baked dishes such as pies. Cakes -A sweet baked food made of flour, liquid, eggs, and other ingredients, such as raising agents and flavourings. Flavours -taste, esp. the distinctive taste of something as it is experienced in the mouth. Positioning- Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customers mind. (http://en. wikipedia. org/wiki/) COMPANY PROFILE A. Goldilocks mission and vision: A strong global brand Mission: Goldilocks symbolizes excellence in products and services that go beyond customer expectation worldwide. Customer service for Goldilocks: The customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are just a few ways tp show gratitude to them. B. Values Customer service for Goldilocks: The customers deserve the best service, prompt and efficient service, courtesy, and customer satisfaction are Just a few ways to show gratitude to them. C. Awards: Taste success with a Goldilocks Franchise. Join the Goldilocks franchise family. With over 40 years of experience, more than 300 stores worldwide and the 2005 Hall of Fame Award for Outstanding Filipino Franchise of the Year, you are assured of sweet uccess. Brand Leadership Goldilocks is the leading brand in the Philippine bakeshop industry, cutting across all economic classes with a wide variety of products, at prices within the consumers reach. Ask any Pinoy what his favourite Goldilocks products are, and hes sure to name at least one! Mark of Excellence Apart from being awarded the Super brand Seal of Recognition, Goldilocks was Outstanding Filipino Retailer for 2006 in the Food Retail Category, and elevated toa Hall of Fame in 2010 in both the Bakeshop and Franchise categories by several award-giving bodies such s the Consumer Union of the Philippines, Parangal ng Bayan, and the Philippine Franchise Association. It was also awarded by DTI Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the Food Retail category and in 2010 Hall of Fame Award for Outstanding Filipino Retailer This attests to the genuine quality and dedication that Goldilocks puts into its products and dedication that Goldilocks puts into its products and services. Service and Reliability The thoughtful nature of Goldilocks is seen not only in its products but in its superior service as well. Goldilocks provides continuing support and advisory services on store operations, local store marketing plans, financial data analysis, and market development-all designed to enhance the franchisees store management skills. Excellent Operating Systems Goldilocks comprehensive training and quality systems provide the framework to support its growing network of stores. It is committed to constantly innovate and provide quality products and services. Breakthrough Concepts Products that constantly delight and excite consumers! Only Goldilocks has unique concepts such as Decorate Your Cake, Go Lite, Pinoydeli, Bitbit Packs, Happy Goldi Birthday Party, and many more. Innovate Store Designs and Layout Goldilocks continuously updates their store concept and design to address specific market needs. It provides point of sale materials such as menu boards and advertising material D. Warranty Satisfaction Guaranteed, or your money back. If we cant get the Mattress your body needs within 100 days (which 95% of our customers find we can see below), we will refund your purchase price. You only pay the shipping. The comfort experts at FloBeds can help you determine what firmness is best Tor you, Dasea on wnat you nave Deen sleeping on ano wnat you ao ana dont Ilke about your old mattress. Our exclusive Mattress Selector helps you decide which model is right for you. If you get it wrong, well still make right. We know how important the mattress you sleep on is! Our unique design, with changeable firmness layers means you will most likely have the comfort your body needs. But if you dont, our component design allows us to promptly send just the component you need to achieve the comfort you deserve. For King, Queen and Standard Mattresses you can order up to two new firmness layers for Just $75 in the first 5 years. You dont have to send anything back. Over the entire 20 year life of your bed we will send you p to 4 new latex cores to help you get the support your body needs. (If you have a Twin size mattresses you may order 1 core at $75 and one more additional core.) And since we can ship it via UPS, Year Cost of first 2 Cores (1st if Twin Size) Cost of Cores 3 and 4 (2nd if Twin size) 1-5 $75 ea $150ea 6-10 25% of Core Price ea 50% of Core Price ea 11-15 75% of Core Price ea 16-20 it is easy for you to receive your new firmness. With our vZone, designed for specific pressure point relief, we will send you any latex zone you need at no charge for the first 100 days. For the next 5 years, Just $20. Nothing to return. If you are not 100% satisfied with the firmness you select, we will help adjust your mattress for your body. So REST ASSURED. We guarantee your comfort. The bed that will always be Just Right. Heres how it works for beds purchased after November 2010: For mattresses purchased before November 2010, we still offer a 25% discount on new cores. FloBeds knows that your body will change. You may get thinner or you may gain weight. You may suffer from an injury or heal. But most of us will change and the support your body needs may change too. FloBeds want to make sure your bed is always Just Right. For reference, our current Core Prices (Soft to XFirm) are: Blended Queen. $350 Blended King. .. $400 Natural Queen. $399 Natural King.. $499 Here Is a llstlng 0T all current component prlces tnat would apply today. Electrical Adjustable Base Purchasers: Note, if you are buying an electric adjustable base, unlike a FloBeds Slat Foundation which ships via UPS, Adjustable beds ship via common carrier. In the interest of full disclosure, we want you to know the freight to return a Dual King Adjustable Bed will be in the $300-400 range. That combined with the original shipping means you are risking serious dollars. On the other hand, in the rare instance you find our mattress is not right, you may want to keep the base with can be used with any flexible mattress. Objective of the study OVERALL AIMS AND OBJECTIVES to provide a safe, secure, stimulating and caring environment in which children feel secure to explore and experiment confidently; to use assessment, recording and reporting to promote continuity of learning; to work in partnership with parents to meet every childs individual needs; to develop a curriculum which will include suitable learning opportunities and fun activities for all the children taking into ccount age and ability which allows for creativity and imagination; to have an appropriate range of policies and procedures which support lifelong learning; to encourage staff to reach their full potential through training opportunities, teamwork, regular appraisals and recognition of skills; work within a framework which ensures equality of opportunity for all children and families. Scope and Limitation This study is only limited in the brand Goldilocks for its product innovation, product positioning and market growth. CHAPTER 2 TOOLS AND TECHNIQUES IN DEVELOPING Goldilocks STRATEGIC MARKETING The Porters Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps you understand both the strength of your current competitive position, and the strength of a position youre considering moving into. With a clear understanding of where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps. This makes it an important part of your planning toolkit. Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable. However it can be very illuminating when used to understand the balance of power in other situations STEEPLE ANALYSIS SOCIAL Being a sweet lover country pastries can be easily accepted in the market. Children or adult can be the target market of the products offered by Goldilocks and being a celebration-oriented, cakes and other offering of the company has a great potential to sell its products. TECHNOLOGICAL In baking, there are upgraded ovens and equipments used. The technology today enhances the efficiency in making every products that result to less-cost pricing strategy. ECONOMIC Because of the inflation rate of some of the ingredients of pastry products like flour and sugar there is a tendency of adjusting some of the factors in considering the pricing strategy of every products. It can be to increase the price or to decrease the level of amount of the ingredients in some of the products. The economic status of the country greatly affect every company and it has a great impact in the marketing mix and strategies of the company. ENVIRONMENT In environmental factors, todays farming is in average level because we import some of the ingredients of pastries. Because the country is a typhoon prone are there are ossibilities that there can be a shortage in sugar or flour that can result to shortage. However, they have a alternate solution for the supplies needed in making the products. The products offered by the company is highly dependent on agricultural products thus environmental factors should be monitored. POLITICAL The government monitors the exportation and importation of products that contributes a lot in the industry because some of the agricultural products especially the wheat, flour and sugar are from other countries. If they will not monitor it correctly it will affect the operation of the company and the whole pastry industry. LEGAL There are laws that protect the rights of the industry having ceiling prices of products and regarding increasing and decreasing of prices. The government protects the consumer by analysing first the situation before giving inflation in every products and services. ETHICAL I nere are department 0T nealtn monltors tne operatlon process, quallty control ana the cleanliness of the food offered in the food industry. Checking the ethics how the products are prepared and made to protect the health of the consumers. The company ensures that cleanliness and quality are offered in every products that they sell. fresh from the oven. THE ANSOFF MATRIX Successful businesspeople spend a lot of time thinking about how they can increase profits. Theyll typically have hundreds of ideas about things they could do, including developing new products, opening up new markets and new channels, and launching new marketing campaigns. In the same way, people within organizations often have many different ideas about how they want to progress their careers. Perhaps they want to develop new skills, move into new roles, and even work in new industries. hat a particular strategy will expose you to, the idea being that each time you move into a new quadrant (horizontally or vertically) you increase risk. http:// www. mindtools. com/pages/article/newTMC_90. htm#sthash. KwY4iomd. dpuf) The Ansoff Matrix Business Market De velopment Diversification As the company has penetrated the country by having different branches the Company will start to go outside country who has a large population of Filipinos. (e. g countries who has a many OFW,s) Targeting the every Filipino family who give importance to celebration and memories. The company will start to offer other products other than pastries and cakes. Start offering main dishes and other products of different provinces like (bagoong, tuna,sardines. Etc. The company ell offer a fast food type in some of the branches of the Company. Market Penetration Product Development Advertising that the company is giving importance to Filipino cuisine and Filipino values. To promote that the company sell the Filipinos cuisine pride that will has a delicious taste that every Filipino will love. Introduce a loyalty scheme in every products of the company. Informing the customer that the company give value to the culture of the Filipino consumer to get their interest and care. Upgrade the existing packaging of every products that shows how happy to buy the products. Offer related service, party organizing and related products. ffer equipments in baking improve the flavours of the cakes that they offered and having a twist in some of the common flavours so that the customers will not prefer to change their loyalty brand. BCG MATRIX STAR QUESTION MARK CASH COW DOG The company is in the dog column because it has a low market share but has high market g rowth rate Introduction simple bread Growth cakes with icing Maturity cakes with flavors Decline bread PORTFOLIO ANALYSIS According to a 2005 study by AC Nielsen, the worlds leading market research and nformation firm, Goldilocks enjoys a total product awareness of 100 percent, with seven out of 10 respondents mentioning it first. More impressively, Goldilocks has managed a full conversion of awareness-to-trial, and has done exceedingly well in retaining trial to regular purchase. It enjoys a committed customer base, and continues to attract even more. MARKET POSITIONING The market position of Goldilocks in the market of pastries and bakeries is very strong that every Filipinos recognize cakes brand as Goldilocks. The company positioned in the minds of the market as a cake for all occasions and a best gift for celebrations. They caught the position of being the cake for all Filipino who love sweet foods and which give party for everyone. They also penetrated the online shop, and online buying. They make convenience environment and offer different products in different aged levels. They make sure that their products has a quality and will bring happiness to every customer. They also positions as the Pasalubong store for your loved ones. Chapter 3 THE MARKETING PLAN Your company needs a vision, the vision demands a strategy, the strategy requires a plan, and the plan requires action. A Japanese proverb says: Vision without action is daydream. Action without vision is a nightmare. You need to prepare a detailed marketing plan. But it makes more sense to call it a battle plan. Your plan should give you confidence that you will win the war before you engage in the first battle. If you arent introducing something better, newer, faster, or cheaper, you shouldnt enter the market. SITUATION ANALYSIS A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organizations performance and choice of strategies, nd assessment of the organizations current and future strengths, weaknesses, opportunities. SWOT ANALYSIS STRENGTH They have a strong market position in the market Their products and prices are very competitive in the market. They build brand loyalty in the market. I ney offer aellclous products ana excellent service In Sometimes it is very sweet that is prone to diabetes. Not all stores has a variety of flavours. OPPORTUNITIES The products can be exported to other countries. tnelr customer. There are lots of interested people who loved sweets and can be more loyal to the company. THREATS Many people are now engaging in culinary arts that can cause for more competitors in the future. NATURE OF PRODUCTS Strategic Marketing plan and its link to Corporate Strategy MARKET ANALYSIS Consumer interest in pastries is being sustained by the increased availability of a range of pastries variants. Among the more innovative lines is Goldilocks bakeshop, which claims to give more happiness on every occasion. Initially available in malls. CURRENT CORPORATE AND MARKETING SITUATION KEY MARKET FACTORS Philippine food companies face a number of issues as they compete in the arketplace. The marketing strategy of Red Ribbon bakeshop The following factor had been considered by major industry players to be crutial elements in sustaining competitive strategic marketing performance , Goldilocks being the one of the biggest player thereby adhere to these factor as follows; Advertising appeal Product Quality Price Competitiveness Management Financial Position Customer Loyalty/ Perception (top of mind) Manufacturing Location COMPETITIVE ANALYSIS Red Ribbon Bakeshop Red Ribbon Bakeshop is another popular name in the bakeshop industry of the Philippines. Considered as the direct competitor of Goldilocks, Red Ribbon Bakeshop is known to provide the same type of cakes and pastries available in Goldilocks. Currently, under the management of Jollibee Foods Corporation, Red Ribbon Bakeshop quickly became one of the most accepted and recognized bakeshop across the Philippines. Bizu Patisserie Bizu Philippines Patisserie is considered as one of the new additions to the few popular bakeshops and cafes in the Philippines. Althoug h the name of the bakeshop is more like a French bakeshop, Bizu Patisserie is a proudly Filipino-owned bakeshop in the Philippines.

Leadership theory essays

Leadership theory essays According to Nathan F. Iannone, leadership can be defined as the art of influencing, directing, guiding, and controlling others in such a way as to obtain their willing obedience, confidence, respect and loyal cooperation in accomplishment of an objective. Leaders are not born...sure there are some gifts-traits-attributes, natural endowments that affect relative abilities...but they are not born, they are made. Any reasonably intelligent person with enough forcefulness to develop his/her ability to inspire others to follow him can earn leadership status. Remember that we have both formal and informal leaders.... Being a CaptainSergeant doesnt make you a leader! Classic Leadership Theory: Common Traits of Leaders. Booher and Watson refer to classic leadership theory because it describes an approach to understanding leadership that by and large is out of style. Nonetheless it is clear that one can learn a great deal by studying the important personal ingredients in the leadership equation. Studying the traits of great leaders became unpopular because it was and is associated with the great man theory of leadership. This approach was espoused in the 19th. and early 20th. Centuries, and asserted the leadership qualities are largely inherited. This was called trait theory. Researchers such as Mann and Stodgill found no consistent correlate between particular traits and leadership. Later research, particularly more recent and more sophisticated work has found a consistent and strong relationship between certain traits and leadership. Possessing these core traits simply makes it more likely that a person will take the appropriate action leading to leadership success. What is the nature of leadership, leadership is an art! As with any form of artistic expression, painting, music, leadership is an art form in that it: Is an expression of the individual within the social and environmental...

Impact of Evangelism on the U.S. Politics Research Paper

Impact of Evangelism on the U.S. Politics - Research Paper Example The relationship between the church and the state has always been a tumultuous one and this relationship was carried on into the New World. Whilst evangelism is concerned with spreading the â€Å"good news† and proper ideals congruent to the Christian religion, its influence to American politics has been a positive one in which religion has long defended the values and norms of American democracy. Evangelism is a term mainly used by Protestants. Since Protestantism reigned at America’s founding, its impact on the politics of the nation is immense. When America was still young, Presbyterians, New England Congregationalist and Anglicans held a predominant position in the young’s country religion, social and political affairs. However, over time, the Methodist Episcopal Church grew at a very fast rate introducing new ideas and new methods in spreading the gospel. Methodism in the country embraced competition, pluralism and marketing of religion in every sphere of li fe (Cromartie 4). Evangelism was adopted by Methodist and soon different religions adopted this mode of preaching in order to survive in the new competitive religious environment. American Culture-Secular and religious Ever since the English settlement, Americans have always considered themselves as part of the great stream of salvation (Lambert 17). In the New World, the settlers were totally engrossed in their mission to complete the protestant reformation. The early experiences and victories of European settlers in America extended and strengthened the idea of Americans as God’s chosen people. The Protestants who settled in British North America were very diverse. People all over Europe sailed to America to escape the Catholic persecution in the 17th century. Dissenters from England, Lutherans and Calvinist from the Rhineland and Switzerland, Quakers and Anabaptists from different corners of Eastern Europe all flooded America for a better future (Lambert 18). North America turned to become a home and a refuge for individuals who covered the full spectrum of Protestantism. When the Puritans arrived, the new world was not only a refuge where they could practice their religion freely, they also considered in the Promised Land in which they could build a new covenant undisturbed by the corruption in the old world (Fowler 3). They named their mission â€Å"an errand in the wilderness† and considered it as divined by God. Americans have long carried out the puritan legacies by performing special missions and destinies. When the protestants arrived in the country, they embarked on setting up a different system of government and religion than that they had lived through. Due to previous dealings with the Roman Catholic Church, the new settlers craved religious freedom and a differentiation between church and state (Lambert 21). The Declaration of Independence in 1776 drafted by Thomas Jefferson was highly influenced by both the Protestant religion and from the Enlightenment (Lambert 23). Jefferson proclaimed that the country was forged by free individuals who were possessed several rights conferred to them by the creator. By acknowledging this, America foundation was thus based on religious freedom and politics in the country would be thus closely interlinked with religion. Although religion was quite important to the country, several important issues were raised by the evangelical movement. The first issue was the role that religion should play within American public

Tight Binding method for carbon nanotubes Essay

Tight Binding method for carbon nanotubes - Essay Example Carbon nanotubes are long, thin cylinders of carbon and have a very broad range of electronic, thermal, and structural properties that change depending on the different kinds of nanotube. The chiral vector of the nanotube, B'= nR1 + mR2 where R1 and R2 are unit vectors in the two-dimensional hexagonal lattice, and n and m are integers. Another important parameter is the chiral angle, which is the angle between Band R1. Diameter D = a3 (n2 + nm + m2)/ p ,Where, ac is the distance between neighboring carbon atoms in the flat sheet. The different values of n and m lead to different types of nanotube. They are armchair, zigzag and chiral nanotubes. Armchair nanotubes are formed when n = m and the chiral angle is 30. Zigzag nanotubes are formed when either n =0 or m==0 and the chiral angle is 0. Other nanotubes, with chiral angles between 0 and 30, are known as chiral nanotubes. The properties of nanotubes are determined by their diameter and chiral angle, both of which depend on n and m. The electronic characteristics of the nanotubes have been done by numerical band structure, the structure of the chemical bonds. is given by the local spatial structure of the orbital. The electronic structure of the nanotube fragments are calculated by SCF-MO-LCAOVmethods. In this method, only valence electrons are taken into account and the three- and four-center integrals are omitted and the repulsion of lone electron pairs can be explained. The SCF convergence criterion was 10-8for total-energy changes and 10-5 for charge-density changes between two subsequent cycles. Band structure calculations of [n, 0] (n = 6, 7, 8, 9)tubes were performed using the tight-binding Hamiltonian, with a universal set of first and second nearest-neighbor hopping integrals that reproduce various carbon structures, including graphite. The 2s, 2px, 2py, 2pz, and s* orbital of each carbon atom are used as the basis set for expressing the tight binding model. The Hamiltonian matrix elements and related parameters are obtained by adjusting the model to fit photoemission band-structure data. The (6, 0) carbon tube seems to have the lowest diameter and are thermodynamically unstable. The bonds at the ends of the nanotube fragments get saturated by hydrogen atoms. The structural unit of the tube is the distorted carbon hexagon. All c-c bonds were assumed to be of the same length: 1.4 . Page 3 The distance between third-neighbor carbon atoms along the tube circumference is 2.39 . The point group symmetry of the (6, 0) nanotube fragment is determined by the number N of carbon hexagons along the tube axis. There is a difference between heat of formation of the nanotube fragments, caused by the boundary atoms affect, strongly at the central part of the nanotube fragment. In the above Figure, the dispersion curves of the (n, 0) tubes with n = 6... 11 are shown. This tube family splits into three groups. The (3n, 0) tubes have vanishing energy gaps. The gap increases in (3n + 1, 0) and in (3n + 2, 0) tubes. Consequently, (6, 0) and (9, 0) tubes will likely show metallic conductivity, similar to graph. In graphite, orbital are represented in carbon nanotubes, the radial orbital are analogous to the lone orbital of graphite .This changes the character of the frontier orbital

Therapeutic Relationships In Mental Health

Therapeutic Relationships In Mental Health The remit of this essay is to explore and discuss the concept of therapeutic relationships in mental health and what is involved in building these relationships. The question is in two parts, so in the first part of the essay, the author wishes to explore the meaning of a therapeutic relationship and discuss what is needed from the nurse and service user to maintain this. In the second part, the author will choose two key elements that contribute to a therapeutic relationship in mental health nursing and discuss the importance they have. The two key elements that have been chosen is communication, both verbal and non verbal, and the importance of these elements in a relationship between a nurse and a service user. To achieve this goal the author will use various resources available, for example the internet, literature from class and appropriate reading materials. Main Body Building relationships is central to nursing work, (Nursing Times) and extremely important in mental health nursing. A therapeutic relationship involves respect, empathy and genuineness (Callaghan and Waldock 2006). Both the nurse and service user should show respect for each other and the nurse should respect the beliefs of the service user, even if they do not agree with these. The relationship should be person centred, allowing the service user to be at the core of their care plans etc, their beliefs and wishes must be respected at all times. Service users must be at the centre of their care and recovery. Choices and decisions should be made by them. If there are any changes to be made to a care package, the service user must be informed and have their say. In a therapeutic relationship the nurse will support the service user in all aspects of their care and recovery. With reference to the quote in question, did it at my level and pace all the time, (Brown and Kandirkirira 2007) t his is vital in recovery and for a therapeutic relationship. The nurse must work alongside the service user and support them in aiming for the goals that the service user has made and not what the nurse expects them to be able to do. The service user should always remain at the centre of their recovery and to develop such a relationship, the nurse should share their knowledge of the illness, which gives the service user an understanding of what they are experiencing and some control on the situation and both will be able to take an active role in the management of the illness, (Owen 2004).The nurse should be able to show empathy, being able to put themselves in the service users position and imagine how they would feel and how they would wish to be treated, accurate empathy is always empowering, since it represents an understanding and acceptance of the speakers feelings (Millenson 1995). This skill shows the service user that the nurse has taken on board what has been said and that they can put themselves in the individuals situation. Those involved in the therapeutic relationship should always show genuineness and hold non judgmental attitudes towards each other. Genuineness is based on the ability of the practitioner to be open with his patientIt will help to reassert the patient as the centre of the treatment and promote the patients trust in the practitioner and his treatments, (Owen 2004). The nurse should want to work alongside the service user and offer support when needed to achieve and maintain this relationship. The people have the right and the duty to participate individually and collectively in the planning and implementation of their health care, (World Health Organisation 1978). A therapeutic relationship does not occur overnight, it takes time and a great deal of trust is essential between the nurse and the service user. Trust is very important for the relationship to develop and if this is achieved the service user will accept the nurses support and advice on treatments available and also work alongside each other instead of the nurse suggesting that they know best as they are the professional. patients themselves value therapeutic relationships which offer respect, trust and care and it seems that such relationships may in themselves prove to be healing in the broadest sense. (Mitchell and Cormack 1998). If trust is maintained throughout the development of the relationship the service user will begin to realise that the nurse does in fact care about their situation and does wish to support them on their road to recovery offering support and advice when necessary. The trust gained from both people should help each other to begin feel at ease the more they meet with each other and the service user may slowly begin to open up to the nurse and enable them to talk about how they are really feeling, what may scare them and accept their advice and support. It will also show the service user that they are at the centre of their care and that they will work at their own pace and when they are ready to take that one step further down their path to recovery, they will. A key element that contributes to a therapeutic relationship in mental health nursing is the use of verbal communication. One very important aspect of this is asking open questions, which the service user is unable to reply with a simple yes or no answer. This will allow the nurse to gain a deeper understanding of how the service user really feels (Burnard 1992). This also shows the service user is at the centre of their care and maybe they will begin to talk openly and freely about their true feelings as this type of questions show the nurse does care for them and wants to support them in the best possible way, it allows the nurse to empathise, if they can get a true account of the feelings the service user has. The empathy shown may encourage the service user to talk openly more often as they know that they will not be judged for having some of these feelings and thoughts. Another important aspect of verbal communication is reflecting and clarifying what has been said by the service user. Reflection requires the nurse to say back to the service user what they have said to ensure they understand fully. Clarifying is required by both the nurse and service user. The nurse may ask a closed question, which allows the service user to answer simply yes or no, or a single answer to be definite, to ensure they get the true meaning of what the service user is saying and in turn the nurse can explain their understanding of the illness or situation that the individual finds themselves in and what support and services are available and how they can go about setting these up, together, enabling the service user to make decisions after being given the choice to do so. When the nurse gives their views to the service user, any specialist language, for example jargon, should be avoided as this may act as a barrier within the therapeutic relationship as the nurse is not taking into account if the service user understands what is being said to them. This binds in with the core elements of a therapeutic relationship as the nurse will show empathy, genuineness and trust will increase working at the level and pace of the service user. The nurse must be aware of their tone of voice, (Stickley and Freshwater 2006) when speaking to the service user, to make sure they dont come across as patronising or uncaring. This may create a challenge in maintaining the relationship as the service user may feel belittled by the nurse and in turn may close up and not speak about how they are truly feeling therefore the relationship will not develop and there wont be any trust. Another element of verbal communication is the nurse should not be quick to problem solve, (Stickley and Freshwater 2006). Allowing the service user to think of approaches of overcoming the problems that may occur during their recovery process highlights that they are at the centre of their care and shows that they have the final decision in their care and or treatment. If the nurse moves in quickly to try and help the service user, it may come across as patronising and that they are trying to take control of the situation as they have not took the time to a sk what the service user wants and may cause a barrier between the nurse and the service user. The second key element that contributes to therapeutic relationships in mental health is the use of non verbal communication. This element is extremely important in maintaining a therapeutic relationship and being aware of the skill involved is vital. The most important skill is sitting in a mirrored position, not sitting face on in front of the patient but to the side and leaning slightly in showing they are ready and willing to listen (Stickley and Freshwater 2006), sitting behind a desk can act as a barrier and come across as authoritative (Burnard 1992) and may cause the service user to feel uneasy, deterring them from opening up and feeling unable to trust the nurse. The nurse should be sitting comfortably and in a way that does not make the service user feel uncomfortable in any way. The use of eye contact is paramount in maintaining a therapeutic relationship but knowing when and how to use the skill is the key. Too much eye contact may cause the situation to intensify and bot h the nurse and service user may feel uncomfortable. Not enough eye contact may convey a lack of interest in what the service user is trying to tell them and may cause the therapeutic relationship to come to an end and the service user may not show what they are truly feeling or thinking at this time. Another important aspect of non verbal communication is listening, The role of the listener therefore is a privileged one and one that can promote healing, (Stickley and Freshwater 2006). Listening is probably one of the greatest skills a nurse can achieve. Listening is, the nurse hearing what the service user is saying and understanding what is being said, not what the nurse thinks they are saying. effectiveness largely depends on the nurses ability to listen and detect cues for therapeutic enquiry, (Stickley and Freshwater 2006). Thus again shows the nurse has picked up on the detail of the statement from the service user and can reflect back to the service user what has been said to clarify their understanding and to reassure the service user that they are being listened to. This will help the service user to build trust in the nurse as they will have a feeling of acceptance and that someone is listening to them. Conclusion It can now be seen that there are many key elements that contribute to a therapeutic relationship and the list is endless. A therapeutic relationship requires a lot of time and trust on both parts and the core skills required from a nurse is empathy, trust and genuineness. As the author stated she was only looking at two key elements that contribute to this relationship and feels further investigation may be required into other elements to fully understand the importance and why such skills are acquired to build a relationship with a service user and the difficulties they may come across in maintaining a therapeutic relationship. One thing the author has achieved is the importance of person centred care and how essential it is to involve and listen to the service user in all aspects of their care.

Cash for Organs

Sheila Rivers ENG 101/MWF Oct. 29, 2012 Mr. Viquesney Cash for Organs Charity should be the only basis for organ donation. On the other hand, cash compensation for donating organs should be an option and legalized. With the overwhelming need for organs and not enough donors in the United States, an open, regulated, and legal cash-for-organs market is needed to balance the need and shortage of organs. There will always be a need for organ donations.According to the United Network for Organ Sharing (UNOS), as of October 2012 there are 116,421 men, women, and children on the organ transplant waitlist to receive hearts, livers, kidneys, and other human organs. With a total of only 8,280 donors alive and deceased so far this year, the need for donated organs far exceeds the donation of organs. This need for donated organs leaves a large gap in transplants and consequently patients wait months, even years on the waiting list for donated organs. Every ten minutes another name is added to th e national organ transplant waiting list.By the time patients get on the waiting list they have been evaluated by a transplant doctor and is in end stage organ failure. According to (organdonor. gov) right now, there are more than enough people waiting for an organ to fill a football stadium twice over. On average, 18 people die every day waiting for a transplant that never happens as a direct result of the lack of organ donations. Patients that can afford it will travel to other countries to purchase organs on the black market to save their life. The National Organ Transplant Act (NOTA) passed in 1984, made the buying and selling of human organs in the United States illegal.Over all too many people die each year waiting for a donated organ that is not available to save their life. The option to sell an organ should be solely left up to the individual who wants to do so, as long as the procedure and all the risks that are involved are fully understood. If someone decides to sell and organ to who ever they want, for a momentary compensation they should have the right to do so. It will not only save the life of the recipient, but also financially compensate the donor in return. After all it is their body and the government should not have the right to tell people that selling an organ for compensation is illegal.With so many people dying and waiting for a life saving organ transplant, this would decrease the deaths and wait time for an organ. In 1988 Iran became one of the first Nations to permit and regulate payment and other incentives for living donor transplants. As a result, the number of renal transplants performed substantially increased such that in 1999, the renal transplant waitlist was completely eliminated. Currently, Iran has no renal transplant waiting list. With results such as this, proves that cash for human organs can potentially eliminate the transplant waitlist in the United States.A number of transplant experts have been convinced tat provid ing financial incentives to organ sources, as an alternative to altruistic organ donation needs careful reconsideration. By permitting an open, regulated, and legal cash-for-organs market this could save the lives of the people who suffer and die daily because of kidney failure while waiting for a donated kidney. The director of Kidney Health Australia said â€Å"if it was carefully regulated in a way that avoided any potential abuse and was organized by the government or some other process that was meaningful, a pilot would be worthwhile doing† [Mathew].If there were some kind of compensation for organ donations, more people would be interested and willing to become organ donors. The kidney is the only organ a person can sell or donate and safely continue to live without. Even though we are born with two kidneys a person can live a full and normal life with just one, in addition to living just as long as a person with two. In the case of a kidney, a love donor is capable of living successfully after a transplant surgery, because over the years surgeries have become safer and less invasive for the donor with less down time.According to the registry data from UNOS, research has shown that a kidney from a live donor is the best option for long-term transplantation. Over the years the number of living donors have steadily decreased while the deceased donors have increased, although the increase in not enough to offset the decrease. NOTA was also created to address the critical organ donation shortage and improve the organ matching and placement process. As said, â€Å"Due to the high success rate of organ transplants over the years it has made getting an organ more difficult.Improved survival rates and the expectation that organ replacement will enhance quality of life have encouraged more doctors and their patients with organ failure to opt for transplantation† [Klein]. The early organ transplants performed routinely had a high mortality rate; the major issue was the patients’ immune system rejected the foreign organ. Throughout the years with the introduction of medicine has helped lower the mortality rate due to the rejection of the foreign organ and organ transplants have become more routine and less experimental.To their surprise, donors do not understand or know how many lives are saved or can be saved simply by donating organs. There are no age requirements to being an organ donor. The fact is everyone can be an organ donor; anybody under the age of eighteen has to have a parental consent. The process of convincing individuals to be an organ donor is challenging, and some of these challenges are a lack of knowledge, fear of premature death, and the lack of trust of the medical profession. Most people do not know what the process of organ donation is and how it works to save lives.People feel that if the doctor knew they where an organ donor he/she would not put as much effort into saving their life because of thi s. If people had a better understanding and more knowledge about the process of organ donation more people would be willing to donate organs to help save lives. Charity should not be the only option for organ donation. When charity is the only option the donor do not have the right to give their organ to who they wish. With so many people on the waitlist for an organ transplant and way to few donors there needs to be another way to attract donors.The cash for organ program that has shown a success in other countries should be looked at on a more serious note. Due to the shortage sever shortage of donated organs that has led to needless death of so many people, the cash for organs seems to be a very legitimate way to save lives. Until modern medicine can completely grow fully develop human organs there will always be a need for human organs and the fastest way to obtain organs for transplant is to offer monetaury compensation.The compensation for human organs will open up a market fo r willing donors. Bibliography optn. transplant. hrsa. gov unos. org Klein, Andrew S. , MD, director of Cedar’s-Sinai Medical Center Declining Organ Donations, Causes Widening Need Gap, Life Science, 22 March 2010 Ahad, Ghods J. , Dr. ‘Iranian Model of Paid and Regulated Living-Unrelated Kidney Donation. † Cjasn. asnjournals. org N. p. , n. d. Web Page 1 www. unos. org Page 2 www. optn. transplant. hrsa. gov Page 2 Andrew S. Klein, MD, director of Cedar’s-Sinai Medical Center

Personal Essay

The negative is so easy to dwell on for most people, but here's what I remember err most from the situations that Eve been put through because of my mom's habit of fleeing. I remember going to work with my dad, so that we could both make what little money we could to put food on the table. Remember the good laughs we had when we would be able to get a frozen pizza, or a gallon of milk and eat like kings. I remember being strong. I know that when I'm in a place of need, my father would kill to make it better, and although we ere struggling to afford everyday needs, I knew that if kept a smile, my dad would keep one too.Through learning that had to do everything that I could in order to keep my mind away from the negative as well as keep my body moving to support me and m y dad, tried my very best in school. There were times when I couldn't make it through a day b cause Of pure exhaustion but I had to keep moving in order to strengthen the bonds of not only me and my dad, but all of my friends and teachers that supported me through this rough attach in my life.My family means everything to me, and those values run deeper than anything g know. Never did turn my back on someone just because they made a mistake. This was the last time my mom ever left me, and she has come back since and has done every hinge to work with me to strengthen our con injection again. She didn't need to do any of this. She has left and came back quite a few times through my life, and although this was the w resort, would not turn my back on family.No matter how devastated I was during the incident, I love, I quickly let my mother back into my life, and do not regret that by any means. TomorroWs a new day in life. When the sun comes out, I know that its time t 0 work. I have found true meaning to forgive and forget, and make the best of whatever RL am given. Fight and strive for a better life, and if everything goes well, I'll become a Bette r man. A man who is not dragged down by anything, big or small, but still has the heart and dedication to work hard and never stagger my beliefs or values. Personal Essay Personal Responsibility Essay Terriers Howard Gender September 12. 2013 Kate Though Furthering your education can be a encouraging and discouraging decision; really when you have everyday life situations and experiences. Today's average adult is working, taking care of children, and also dealing with unexpected life events and with all those things going on they continue to strive for success. Continuing education on top of all those responsibilities can add great stress, but It can be accomplished.Myself has seen my mother raise children, work, and continue education. Her advice to me was to accomplish success in life with goal settings, vision, and mental preparation. Collegial (2004-2007), â€Å"Goal setting is the process of deciding on something you want, planning how to get it, and then working towards the objective†. The way to attain long term goals Is to to set short term goals first, which are more attainable In smaller steps.Short term goals are Like stepping stones they are designed In smaller moderation to obtain the bigger picture, which is to accomplish the long term goal, which will lead to greater success. A person can set to achieve a short term goal within a short period of time from one day until one week, or even six months whether than a long term goal which can take years. You can see short term progression much greater than long term every time you accomplish a short term goal, a pat on the back Is in demand, and means that you are one step closer to your long term goal.The funny thing about goal setting Is that you should always set long term goals first to give yourself a window, and to place goals in order of importance. You should always set long and short term meaningful goals Goal eating also involves maintaining specific, measurable, achievable, realistic and time targeted goals to become attainable. Discouragement will come along, but time management and goal setting will give you an outlook on your lives plan. Life is a l esson within Itself you have to start somewhere to end up somewhere.Vision meaning the act or power of anticipating that which will or may come. Vision Is another technique required to become successful at furthering your education. Vision is an outlook that one has for themselves to see the future a pictures of Seibel future based plans which can be perceived mentally during dreams or life images. Vision is needed to stay focused and on track to become successful, and also the foundation for success, one must have vision to know there place In life or what attain the perceived images and dreams.Vision is also needed to remain determined when life's unexpected events arouse you can always go into your subconscious thoughts and remember your vision you have for yourself to continue your successful journey. Mental preparation is another technique helpful and needed to have a successful education experience. Mental preparation is very important for an adult who is continuing education, working , being a parent, and a spouse to help keep ones sanity and to accomplish having academic needs met.Mental preparation can help one cope better with stress, the ability to separate, but not completely forget about life stresses. Practicing on how to focus on keeping what is important together at that present time. To prepare yourself for furthering education you have to put yourself on the top of list as number one proper rest, exercise, good eating habits re needed to stay healthy and have adequate mental awareness and energy to deal with the extra meal on your plate.Good study habits and ample study time is needed to be successful in your furthering education, completing assignments early not waiting until the last minute to turn them in, which can lead to a major stresses. You have to make scheduled school days less stressful plan other activities on other day if possible, doing so will enhance your education, this will give you confidence, control, and mental energy in doing such strategies will lead to better education experience.Personal responsibility is being accountable for your own decisions and actions, and having self respect for yourself and others to become successful. Having to maintain personal life, being in the work force, and continuing education can all be a bit much, but is attainable with determination, patience , support, and focus to become successful. All one needs is to have a vision of lives path, set goals to attain the vision â€Å"road blocks don't mean failure, repeating goals make it stick† (The Numerous foundation, 1995-2013). Also mental preparation to make the furthering education experience much easier.